Page 7 - Orlaith Byrne MDP 2024
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Company Identity
Panasonic - Japanese Electronics Company
Panasonic
“Better service for the customer is for
the good of the public, and this is the
true purpose of enterprise.”
Kōnosuke Matsushita was a Japanese industrialist who
founded Panasonic, the largest Japanese consumer
electronics company. Matsushita is referred to as the
"God of Management" in Japan.
Company’s mission statement; ‘Improving people's lives
through creating goods needed for society or through
providing wholehearted services are vitally important.’
Panasonic’s slogan; “Live your best.”
Font: Style:
- Minimalism
Helvetica Black Regular - Functionality
- Emphasis on ergonomics
- Neutral colour palette
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