Page 46 - Owen Dowling
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SALES OPPORTUNITY
2022 2023 2024
Market Volume (no. of supermarket sites) IE 2,510 4,080 6,277
Total Market Value €300,000 €490,000 €750,000
Market Share 40% 65% 100%
Sales Volume 2,510 1570 2197
Sales Value €300,000 €190,000 €265,000
Market Size
With the aim of reaching out to 5 main brands within the 3 years, we would partner with JD sports (771), Foot locker (3,000), Nike
(1,096), Lifestyle sports (77) and Adidas (1,333) = TOTAL 6,277
Market Value
Upwards of half a million within 3 years
Route to Market
Introduce the product to each brand at a 4% Trial, but 25% in JD sports for 12 weeks
Once on board, aim would be to get 40% of all partnered brands kitted within year one, 65% Year two and 100% in year three.
