Page 13 - Jennifer Mooney

RESEARCH Chapter 2: Research

Literature Review & Analysis

Pet Owners Survey Results

Qualitative Data

Due to time restrictions, finding participant for in-person interviews has shown to be difficult. This has forced the researcher to create a survey version and emailed links
to known pet owners who have either adopted or know people who have. The survey was passed on via email and word-of-mouth, so far we have 39 survey responses.
Another limitation that has arisen is the lack of responses or unwillingness to participate in interviews/surveys by animal organisations due to their busy schedules.
This lack of participation has unfortunately limited further insight into the professionals’ perspective of animal adoption as interviews and surveys currently have one
response. But all hope is not lost, further attempts will be made over the new year, hoping that more animal organisations can provide insights into pet adoption challenges.

Demographics Pet Adoption Process

The survey results so far show that the majority of pet adopters are female (80%), Most respondents’ reasons for adoption consist of not wanting to support the puppy
aged between 18-24 and 55-64. Most respondents are married, closely followed by trade and giving animals in need a second chance. Most adopted pets were dogs,
single marital status, with ‘some college’ level of education and are employed, earning followed by cats, with over 90% of responses stating they would adopt mixed breeds
between €20,000-€49,000 as their total annual household income. Most live in rural and have owned pets before, mostly dogs. The most common adopted breeds were

areas, closely followed by suburban areas. The majority do not have children, live in Basset Hounds, Jack Russels, and mixed breeds, with most choosing Basset Hounds
a house dwelling with 2-4 people living in their household and own at least one pet. as their breed preference. The main factors that influenced adopter’s decisions
for choosing a pet include the animal’s personality, size, breed, and behaviour.