Page 18 - Jennifer Mooney
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RESEARCH Chapter 2: Research
Literature Review & Analysis
Change of Project Direction Overview of the Pet Industry in Ireland
This project was originally based on the idea of creating an easily accessible, The pet industry in Ireland has experienced significant growth since 2024, driven
interactive application that facilitates pet adoptions and encourages community by various trends and investment activities. The country is home to a large pet
engagement, but more in-depth research has encouraged the researcher to population, with approximately 520,000 dogs and 373,000 cats. As pet ownership
change the direction of this project to a pet training application for those who rises, so does the demand for quality pet care products and services, making
have already adopted pets. This decision was driven by the discovery that Ireland an important player in the global pet care market. These trends reflect
behavioural issues are the primary deterrents to successful pet adoption. By the dynamic nature of the pet industry in Ireland, highlighting the country’s
addressing these challenges through interactive training programs, the aim is to growing role in the global pet market through local investments and international
enhance the adoption experience for both pets and prospective owners, ultimately collaborations. (Global Pet Industry, 2024)
fostering happier and more harmonious relationships. The researcher will focus
on an application for pet training, specifically rescue pets, while also focusing on Pet population in Ireland
providing valuable information on rescue pets, promoting available resources, and In 2024, Ireland had 520,000 dogs and 373,000 cats, while the small mammal
fostering community support for pet adopters. This will empower pet adopters with population was 170,000, making it the third most popular pet category in the
the skills and knowledge necessary to manage and improve their pet’s behaviour country. (Global Pet Industry, 2024)
effectively, providing a possible solution to pet adoptions’ main challenges.
Following previous data research on factors influencing pet adoption in Ireland, Market Overview of Pet Training Apps
the researcher has decided to conduct further research regarding pet training
applications to gain better insights into the pet training market, allowing the Dog training apps are mobile applications designed to assist dog owners in
researcher to conduct a full data analysis and discover possible design solutions. training and managing their pets effectively. These applications provide a range
This research focuses primarily on dogs, as they are the most common adopted of features, including step-by-step training guides, behavioural tracking, video
pet in Ireland and show the most challenging behavioural issues. This will tutorials, virtual training sessions, and expert advice, thereby addressing common
enable the researcher to understand the market for digital pet training and behavioural issues such as excessive barking, aggression, and house training.
discover who the major players are, what their competitors offer, and how a The demand for these apps is continuously growing due to an increasing number
pet training app could be incorporated into pet adoptions throughout Ireland. of pet owners and a shift in pet trends, resulting in heightened expenditure on pet
care and training.
With the increasing adoption of smartphones and mobile technologies, dog
training apps present a convenient and cost-effective alternative to traditional
in-person training sessions, making professional training accessible to a much
larger demographic. (Market Research Store, 2023)
