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RESEARCH Chapter 2: Research
Literature Review & Analysis
Key Findings on Dog Behaviour & Training Research SWOT Analysis of the Dog Training Apps Market
Dog Behaviour Issues Strengths:
Many dog owners enjoy good relationships with their pets but often face behaviour The dog training apps market is characterised by significant strengths that
problems like aggression, anxiety, or jumping. The COVID-19 pandemic has contribute to its rapid growth. The increasing number of dog owners and
worsened some of these issues due to reduced socialisa-tion. smartphone adoptions create a solid foundation for these applications. They
provide convenient access to professional training resources, including video
Socialisation Importance tutorials, behavioural tracking, and virtual training sessions, which cater to the
Puppies undergo a crucial socialisation period (3-14 weeks), which is vital for diverse needs of pet owners.
their development. Proper socialisation can prevent future behavioural problems.
Weaknesses:
Impact of Breeding and Early Experiences Dog training apps also face notable weaknesses. User engagement can be
Puppies who come from reputable responsible dog breeders in Ireland are challenging as many pet owners struggle to maintain motivation for long-term
generally better socialised compared to those who come from commercial pet commitment to training programs. Furthermore, the requirement for reliable
stores or animal shelters, which can lead to aggressive behaviours. internet access can limit usability, particularly in remote areas. Additionally,
ensuring compatibility across various devices and operating systems adds
Training Methods complexity, which may deter less tech-savvy users.
Reward-based training, which involves positive reinforcement, is preferable over
aversive training methods that could foster fear and anxiety in dogs. Studies show Opportunities:
aversive methods lead to poorer human-animal relationships. The market presents many opportunities for growth and enhancement. Integrating
gamified elements can significantly boost user engagement by making training
Animal Welfare more enjoyable and rewarding. Furthermore, incorporating artificial intelligence
Reward-based methods enhance welfare by providing enriching experiences, for personalised training insights can improve user outcomes and satisfaction.
and proper training can help dogs cope with stressful situations. Building online communities for peer support will also help create a sense of
belonging for pet owners, while incorporating wearable technology can facilitate
Medical Considerations real-time monitoring of dog behaviours, therefore enhancing the training process.
Some behavioural issues may be linked to medical prob-lems or pain, making it
essential for owners to consult veterinarians for comprehen-sive evaluations. Threats:
The competitive landscape is becoming increasingly crowded, requiring established
Veterinary Role players to differentiate themselves effectively. Data privacy concerns may have
Veterinarians can play a critical role in educating dog owners, as many possess users hesitate to share sensitive information without robust protections in place.
misinformed beliefs about dog training. Veterinary professionals can also Lastly, the need for cultural adaptability poses a challenge, tailoring app features
collaborate with trainers to provide better behaviour management solutions. for diverse user backgrounds and dog breeds is essential, but very complex, and
could impact the effectiveness of training across different markets.
