Page 21 - Jennifer Mooney

RESEARCH Chapter 2: Research

Competitive Analysis

Competitor Analysis
In Ireland’s growing landscape of pet adoption, conducting a thorough competitor

analysis is essential to understanding the strengths and weaknesses of current
animal organisations in Ireland. Big market leaders such as Dog’s Trust Ireland
and the ISPCA provide many resources and services for perspective pet owners,
while also appealing to local communities to further promote pet adoption. By
analysing competitors and stakeholders within animal welfare, we can identify
market gaps and opportunities for improvement in pet adoption services to
increase adoption rates across Ireland.

Competitor Overview (Pet Adoption)
Ireland has several prominent animal welfare organisations. Nationwide groups
like the ISPCA and Dogs Trust Ireland focus on rescuing, rehabilitating, and
rehoming animals, with Dogs Trust also emphasising educational programs. The

DSPCA and MADRA are also significant, rescuing and rehoming various animals,
particularly dogs.

In the South-East region, key organisations include the NWSPCA, which
investigates cruelty cases and offers rehoming and education. Little Hill Animal
Rescue and South East Animal Rescue (SEAR) focus on rescue, rehabilitation, and
rehoming of dogs and cats, with SEAR also supporting low-income families. Other
regional groups like Wexford Cat Rescue and Paws Animal Rescue specialise in
specific animal types or broader welfare efforts. National organizations like the

ISPCA and Dogs Trust also have a presence and often collaborate locally.

Beyond dedicated welfare organisations, other services contribute to animal
welfare. Local veterinarian clinics frequently assist with welfare cases and work
with shelters. Animal control services, often run by county councils, manage stray
animals. Online platforms like Adopt-a-Pet and Petfinder, along with social media
groups, serve as important channels for promoting adoptable animals.