Page 2 - Jennifer Mooney
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Chapter 1: Chapter 2: Chapter 3:
INTRODUCTION RESEARCH DEFINITION
Project Background Research Methodology Problem Statement
Research Process Designing the Approach
Research Aims & Objectives Users
Literature Review & Analysis Empathy Map
Competitive Analysis Personas
Synthesis & Key Findings User Goals
Research Poster Design Opportunities
Chapter 4: Chapter 5: Chapter 6:
IDEATION PROTOTYPING FINAL ARTEFACT
Techniques & Methods Used Low-fidelity Wireframe Final App Prototype
Hypothesis User Testing & Feedback App Mockups
Idea 1 Design Iterations Final Brochure Prototype
Idea 2 Final Low-fidelity Wireframe Brochure Mockups
Idea 3 Low-fidelity Prototype Branding
Conclusion & Hypothesis Mid-fidelity Prototype Brand Marketing
Final Design Ideas High-fidelity Prototype Marketing Channels
Print Brochure Prototype
Chapter 7:
REFLECTION
Summary & Reflections
CONTENTS
