Page 32 - Jennifer Mooney

DEFINITION Chapter 3: Definition

Personas

While researching and analysing users of pet adoption
and such related services, the researcher found that a
vast range of demographics relate to pet adoption in
Ireland. Form young to middle-aged women, either single
or married, either with children or without, living in rural
or city/suburban areas, with large family households or
living alone, many different demographic categories are
associated with adopting pets.

For this reason, the researchr created three different
personas: A mature, married woman with a young child
living in the outskirts of Wexford town, seeking a family
dog as a companion for her child. A young, single female
student who lives within Dublin city seeking a cat for
companionship. Finally, a middle-aged farmer’s wife with
three older children living in rural Kilkenny, seeking a

dog as a family addition and addition to their many farm
animals.