Page 37 - Jennifer Mooney
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IDEATION                                                                                                                                                                                   Chapter 4: Ideation



            Techniques & Methods Used









                                                             Ideation



                                                             The ideation stage included brainstorming ideas of all three possible design solutions, using methods such as
                                                             mind-mapping, reverse brainstorming, the crazy 8s, challenge assumptions during group discussions, and initial
                                                             sketching and site mapping, to find the best solutions possible for each concept – an app, information brochure,
                                                             and an awareness campaign.
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