Page 41 - Jennifer Mooney

IDEATION Chapter 4: Ideation

Idea 2

Idea 2: Information Brochure/Leaflet/Booklet

An information brochure or leaflet for new pet adopters, available at animal rescue shelters, covering pet care,
training, adoption benefits, and understanding pet needs. It includes owner responsibilities, local resources,
emergency contacts, and a vet appointment card.

Scope of Solution

This resource provides user-friendly information on pet care, adoption, training, and resources, empowering
informed pet ownership decisions. Success will be measured through engagement metrics, distribution of
materials, user feedback, and training outcomes. It addresses challenges like information gaps in responsible
pet ownership, behavioural issues, and training uncertainty, fostering a supportive community for pet lovers and
improving pet care.