Page 44 - Jennifer Mooney

IDEATION Chapter 4: Ideation

Idea 3

A social media awareness campaign that will aim to raise awareness
about responsible pet ownership, promote adoption from local
shelters, and advertise effective pet training resources for pet owners.
By using social media platforms, we’ll reach the right users and

further encourage better pet care, training, and community support
for owners, leading to increasing adoption rates and reducing the
number of animals in shelters.

Social Media Campaign using Instagram and Facebook