Page 43 - Jennifer Mooney

IDEATION Chapter 4: Ideation

Idea 3

Idea 3: Awareness Campaign

A social media campaign promoting responsible pet ownership, local shelter adoption, and effective training
resources. This initiative aims to raise awareness, improve pet care and community support, and ultimately
increase adoption rates while reducing shelter populations.

Scope of Solution

This initiative will provide users with easy access to valuable pet care information, resources, and community
support via engaging social media content. Key benefits include increased awareness of pet adoption, effective
training methods, and responsible pet ownership, fostering a knowledgeable pet community.