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The Deliver Phase

Photography & Illustration

I have chosen human centered imagery, based on the emotions of joy, fun

and connectedness through play. These types of images are representa-
tions of the core brand personalities, evoking fun, loving, playful, empower-
ing, inspiring and sincere connections and emotions.

Illustration should be styled as handsketched in black or white, to compli-
ment the brand colours and photography. I chose this style of illustration to
create fun and playful messaging, appealing to children and parents alike.

UX PROCESS | 06 FINAL ARTEFACT 51