Page 54 - Deirdre_OLoughlin_PRocess_Book

The Deliver Phase

Logo Design & Colours

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This is the primary logo in full colour displayed on white and blue. The ted-

dy bear with his love heart button nose represents preloved toys, while the TOYS RELOVED
circle he is contained in represents the circulation of toys. The teddy bear
was designed with 4 circles - his head, 2 ears and his snout, combined to

represent the idea of toy circularity and sustainable play.

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HEX #FCBD26 HEX #FFFFFF HEX #FBAA19
CMYK 0, 19, 89, 0 CMYK 0, 0, 0, 0 #FCBD26
RGB 255, 205, 52 RGB 255, 255, 255
TOYS RELOVED
HEX #69C9CA HEX #000000 HEX #69C9CA
CMYK 56, 4, 23, 0 CMYK 0, 0, , 0 #8CD3D8
RGB 105, 192, 198 RGB 75, 68, 68, 90

HEX #5C7D38 HEX #4F573F
CMYK 67, 32, 100, 16 #5C7D38
RGB 92, 125,

HEX #f05347 HEX #EF392F
CMYK 0, 83, 74, 0 #F05347
RGB 240, 83, 71

HEX #F69799 HEX #F27E87
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CMYK 0, 50, 27, 0 #F2999D
RGB 255, 153, 153
TOYS RELOVED TOYS RELOVED
HEX #DDEBB9 HEX #C0CE96
CMYK 14, 0, 35, 0 #DDEBB9
RGB 221, 235, 184

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TOYS RELOVED

UX PROCESS | 06 FINAL ARTEFACT 49