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The Deliver Phase

Branding & Market Positioning

Why are we here? Whats our

Because parents deserve the assurance, Unique Value Proposition?

confidence and belief that preloved toys are worth it.
1. A Chosen Lifestyle

What do we do and how We promote consuming preloved toys

do we do it? as a chosen lifestyle, one to be proud of.

2. Making it Easy
We create awareness for parents of why choosing

to purchase preloved toys is worth the investment We take in your old toys and make

for themselves, their children and the planet. purchasing preloved toys accessible &

convenient - the one stop toy shop.
Who are we here for?
3. Journeying the Joy

Parents & guardians of primary school children,
We focus on toy histories, promoting
who value sustainable practices and who don’t like
assurance, love and valuing the journey
seeing their children’s unused toys going to waste.
of preloved toys.

Where do we position ourselves? 4. National Guidance & Support

In the high end section of the secondhand toy We enable families with practical
market, promoting used toys as valuable items, methods for choosing preloved toys

worthy of relove, and seen for their empowering
in schools across Ireland.
sustainable impact with each play. We enable

choosing a fun preloved lifestyle by choosing RePlay.

UX PROCESS | 06 FINAL ARTEFACT 45