Page 53 - Deirdre_OLoughlin_PRocess_Book

The Deliver Phase

Manifesto

Toys matter. They are an integral part of our children’s world, their
families and communities. The joy of a toy for a child is one of

life’s most precious explorations. An exploration that sparks the
incredible minds of little humankind, igniting creativity,
Mission Statement
imagination and discovery of the world around them.

Our mission is to champion the joy of preloved toys within
families and communities, by making sustainable play We believe in the power of preloved toys and their

accessible and promoting circular education at the heart of all incredible essence of carrying joy from child to child
we do. We want to encourage families to believe in the power of throughout their lifetime. We celebrate their

a preloved toy, in providing joy, love and protection for each and resourcefulness in reigniting wonder, kindness, equality
every child and their planet. We believe that a toy’s spark pro- and loving consideration for a greener future for all.

vides joy not just to one child but to many. Preloved toys should
be celebrated for their resourcefulness in reigniting wonder, kind- Our mission is to change how secondhand toys are seen,

ness,equality and consideration for a greener future for all. and support families to explore the joy and worthiness of

these items, championing the power of change through
We aim to empower families with the bravery required to break seeing the love again in preloved toys.
perceptual barriers to sustainable play, and to form a lasting

bond with preloved toys, allowing understanding, acceptability
and accessibility to flourish through a circular world.

Let’s change how we see secondhand toys and reignite the love

and sustainable joy they bring for a brighter and greener future
for all.

UX PROCESS | 06 FINAL ARTEFACT 48