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The Deliver Phase


                                                                                            SWOT Analysis












                                      Strengths                                     Weaknesses                                 Opportunities                               Threats




                                                                                    Toy selection can be limited               Toy Pop Up Shop could adapt                  Donations could be taken ad-
                                      Through the school campaign,
                                                                                    and based on uptake of toy do-             and grow to become a retail                  vantage of, used as a way to
                                      our reach is national.
                                                                                    nations.                                   space with multiple locations.               off-load.


                                                                                                                               Provide a known national avenue
                                      We offer local and convenient                 Infrequent toy donation ave-
                                                                                                                               for toy donation drop off points             Toy Quality could be neglected
                                      access, one drop off point for toy            nue, depending on the date and
                                                                                                                               and  a known secondhand toy                  - donating inappropriate toys.
                                      donations.                                    time of the school event.
                                                                                                                               shop to enable purchasing.



                                                                                                                               Move away from negative per-
                                      We provide support, guidance
                                                                                                                               ceptions surrounding second-                 Administrative tasks & logistics
                                      and education on ways to                      Re-evaluation of toys at drop off
                                                                                                                               hand toys and market the pur-                could be high - checking qual-
                                      participate in a toy circulating              points could increase adminis-
                                                                                                                               chasing of preloved toys as high             ity of toys, storing toys, trans-
                                      community for both parents and                trative tasks on event days.
                                                                                                                               end - make reused toys cool                  porting toys
                                      children
                                                                                                                               again.




                                                                                                                                                                            Donations could be provid-
                                      We provide opportunities for con-                                                        Promote the gifting of second-
                                                                                    Acceptance of large scale toys                                                          ed but preloved toys not pur-
                                      suming secondhand toys, from                                                             hand toys and remove social
                                                                                    wouldn’t be acheivable due to                                                           chased, resulting in oversup-
                                      local known sources, providing                                                           stigma surrounding this. In-
                                                                                    the transient nature of toy pop                                                         ply of toy stock, and lack of
                                      quality assurances and connect-                                                          creasing uptake of reused toys
                                                                                    up shop.                                                                                engagement with purchasing
                                      ing communities with a mindset.                                                          and sustainable consumption.
                                                                                                                                                                            preloved items.









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