Page 46 - Deirdre_OLoughlin_PRocess_Book

The Deliver Phase

Mid Fidelity Prototype 1. Low Fidelity Card User 1 Feedback User 2 Feedback User 3 Feedback User 4 Feedback Findings & Recommendations

Pack
75% of participants felt they knew
the user liked the ‘How It
would know what it’s about.
25% needed more clarity with the toy
Works’ explainer especially.
If you got this card pack,
Assumed by looking at QR
home from your child’s • Agreed it did make sense • Positive impression, felt you • Felt it was clear enough, • Yes, the pack made sense what do after reading the card pack.
donation part.
Needed more information
code, this will bring you
Feedback & Findings you as a parent need to • it. Questioned the QR code curious about how to donate the next step engage. pack content and make copy clearer
school, in their bag, does
would assume to scan the
on ‘Donate a Toy’ part,
about what the product
somewhere online to let
QR code and it brings you to
it make sense on what
unsure what or how to do
Recommendation: Continue with card
was and how next to
you complete start but
for donation process.
do next to take part?
the toys, is it via post or
and wondered what this
collection?
was for.
2. Mobile Website – Mid
Fidelity
100% of participants navigated
through donating a toy easily, however
• Expressed real joy at • Likes the condition factor expressed unease at receiving
seeing credit for donations multiple emails for correspondance
on the first donation page. • Navigated easily through and history. 100% of participants
• Navigated easily through the steps for donating would prefer to set up an account
the journey. • Expressed joy at toy history • Likes the condition factor, • When prompted, expressed over this, and didn’t see it as a big
• Admitted they might not and liked this aspect, that would appeal to user preferred account set up to issue.
populate the description thought it was cute. • Navigated easily through the receiving emails for
Task 1: Donate a Toy part of each donation. • Navigated through easily steps for donating different donated toys. Recommendation: Consider more
through the Replay • Questioned if they wanted • and reached end point, • Expressed concern over Suggested quick register user options for quick account sign up
Wondered how it would
with google or facebook.
multiple emails and would
access and log in, for user ease of
website on your phone. to donate lots of toys, and work if donated multiple prefer an account set up. Likes when she sees those.
User testing was then carried out on the iterated mid fidelity having multiple email toys. Didn’t like the aspects Suggested a “My • Wouldn’t like to see history details.
confirmations not ideal,
would frustrate user. of emails. Would prefer an donations/reservations” separate credit emails, I 50% of participants raised questions
• Prefer an account set up to account set up for history. history page. wouldn’t go looking through about how to retrieve and spend their
for them. Could I add them
allow for less email trails, to my google wallet or credit if multiple toy donations were
made.
prototype to identify further findings with a view to iterate solutions this wouldn’t be an issue something? Recommendation: Consider how the
for them.
credit will work and create clearer
information for the user
• Navigated easily through
for the high fidelity prototype. touchpoints, until user
came to confirm
reservations page.
Expressed confusion over
why they had to confirm
again and thought it would • Navigated this easily and 75% of participants felt confusion
automatically reserve once reached end goal. • Navigated easily enough • Navigated through the when reserving a toy and thought they
button clicked. Admitted • Raised questions about how • Expressed confusion at the reservation task until the had reserved the toy earlier than
Task 2: Reserve a toy they often miss credit would work, and how confirm reservation page as wishlist page and hesitated confirmed.
but reached end goal.
confirmation buttons and
through the RePlay like to just get through it to access it, especially if you he thought he had already When prompted user said Recommendation: Consider removing
Testing Objectives • quickly. donations and if you then • Wishlist wording confused they were confused by steps and/or providing clearer
website on your phone
done this.
have credit for multiple
wording and prompts.
wishlist wording but figured
User expressed that they
user further
would have multiple credit
wouldn’t like to have to
it out.
numbers or money
bring separate emails for
reservations and donated
items, would prefer
everything together. Would
prefer an account set up,
wouldn’t mind that. Used
to doing it for everything.
• Would happily donate.
Liked the credit idea and Liked the idea. Would
would incentivize to • engage in real life, felt it was • Like the idea and would
1. Can users navigate through the website and complete key steps? • purchase. • Really liked the idea. Felt convenient in relation to the definitely engage should it 100% of participants felt the idea was
Expressed concern over
good and they would participate in
come to her child’s school.
they would engage as
school.
General Feedback - donating lots and not sustainability is an interest • Thought the idea was very She likes the donated purchasing toys. Rewards would
purchasing a whole lot but
Would you engage with of theirs. good and very appealing. clothes scheme in her incentivise them.
this product? And would thought if credit can be • Liked that it took toys in as Loves a good clear out and child’s school and also
applied elsewhere outside
you purchase a toy. the school, not just on the well as being able to buy thought it to be very saves up clothes to donate, Recommendation: Continue with
2. Do users understand how the event works, what the copy instructs day then it would them. accessible. so would see the same for incentives for toy donations
incentivize participation in • Yes I would purchase • • Liked the reservation aspect. • this.
Yes I would purchase
Yes I would purchase
the concept of purchasing
preloved toys more.
• Yes I would purchase
them to do? 100% of participants had positive
• Felt the branding was reactions seeing the branding and said
3. Branding alignment • Liked the branding, felt it • Liked the name appealing, loved the logo • Branding really appealed to it would encourage them to purchase
and appeal - Does the appealed and would draw • Liked the branding, thought and liked that it wasn’t too user. She felt it would be a toys.
place to buy good quality
it was appealing and the
design encourage
3. Does the design encourage discoverability and a desire to partic- discoverability? you in, looks fun. bear was cute. cute-sy, only appealing to secondhand toys. Recommendation: Continue with
babies
branding style and apply to high
fidelity prototype.
ipate in the event? (For this I showed users the branding designs
and got feedback for potential allignment with the prototype).
User Group & Testing
• I want to find out if people know what to do when the card
pack arrives home from their child’s school. The user group consisted of 4 participants, all tech proficient parents, age
• I want people to navigate easily through the steps required ranges from 30-50, 1 male and 3 female, who have children currently at-
for donating toys and reserving toys on the website. tending primary school.
• I want to know people are confident of next steps after donat-
ing/reserving toys and how to retrieve their information and Each participant was shown the informational card pack first, and then
reserved toys. asked to perform 2 user tasks on the low fidelity prototype through their
• I want at least 50% of users to say they would participate and mobile phone, donate a toy and reserve a toy. Observations were carried
purchase a preloved toy from an event like RePlay should it out and notes taken. Lastly each user was shown the branding materi-
come to their school. al and asked for user feedback on this. A post task analysis and feedback
session was then carried out and notes taken.
UX PROCESS | 05 PROTOTYPING 41