Page 12 - Mark O Neill

Early Sketching 12

The initial sketching phase of the

project conisted of studying some

of the form factors associated with
both Marc Newson’s desing work

and Audio Technica’s product

range. The main goal of this pro-
ject was to try and create a prod-

uct that was predominantly an

Audio Technica product and one
that fit seemlessly in with their

rane, whilst adding some of New-

son’s design elements to both the
design process and the end prod-

uct. The purpose of the initial

sketching phase was to try create
a visual board containing both

Audio Technica style products with

some of Newson’s most notable

design works. This allowed me to
look at both factors together and

try and create some form of

design link between the two, ulti-

mately leading me on to my con-
cept generation phase.

11