Page 13 - Mark O Neill

In the early 1960s at Tokyo’s Bridgestone
Museum of Art, curator Hideo Matsushita
hosted LP listening concerts, where people
would experience vinyl records played on
high-quality audio equipment. Matsushita was
moved by the positive reactions guests had to
the music, and so in 1962, Matsushita founded
Audio-Technica with the vision of producing
high-quality audio for everyone. Following this
vision, he soon created the first truly affordable
phono cartridge, the AT-1, in the company’s
small flat in Shinjuku, Tokyo. Building on their
passion for listening, Audio Technica have
grown to design critically acclaimed head-
phones, turntables and microphones, remaining
a family business and retaining the belief that
high-quality audio should be accessible to all.

Concept One (Chosen) 05

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