Page 5 - Ben Sweeney
P. 5
Table of Contents
Logo & Font
For both their brand logo &
packaging font Panasonic
keep everything very plain
and simplistic. The lack of
a logo and positioning of
the name on their products
shows a strong brand value.
COMPANY IDENTITY
Panasonic are a major Japanese electronics
manufacturer. Their product range is vast and range
from avionic systems right through to toasters.
Colour Styling
Features
In terms of branding both
A prominent feature I would like to bring black & blue are their main
through in my design is the distinct button choice. Several products may
feature that has become very prominent on vary for example oral
Panasonic products. electronics and feminine
products. However, they are
The slightly aggresive style of wheels will be due to launch semi-translucent
blended with Grange’s sleek and modernism purple kitchen appliance
style form to create a unique look. products which I feel could be
a new trend setter.
