Page 71 - Kim Hong Tee - Design Booklet Year 3

Primary Research

Representation Identity Consumption Production Regulation

Strength Sustainable thinking, Meticulous and Door-to-door delivery Fast customization Leather sold by
“family” base business. attentive on product service mainly process and direct europe countries are
trusted and speedy and customer service, for distribution to purchase from supplier considered the best

delivery service honest and not oversell corporate customer to lower input cost. regulated leather due
business, exclusive employees and direct to EU regulation being

natural grain leather sales to lower output the gold standard
cost.

Weakness Advertisment lacks No recignizable No physical shop, and Small workforce, Restricted creativity
desirability trademark, bad small customer variety limited output of and innovation due to

perception leather by products limited workforce to
public generate large batches

Opportunity Certification and focus Create a recognizable In house shopping Searching innovation Promotiong authencity
on benefit gained on trademark, more experience, customer on personalization and benefits of leather

sustainability, create promotion on their can feel the product technology and trends
a story on where the company via celebrity before purchasing,

customer will be if they or campaign. convince collaboration with
buy their product public the benefit of celebrities for
leather marketing

Threats Business plan of Not fully considered as Virtual shopping, Preferance of vegan Many restriction and
personalization and handmade craft uncertain international leather, and more trust toward supplier

customization is easily delivery waste due to defect to prevent scandalous
replicated can be hidden through image

artificial grain emboss

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