Page 76 - Kim Hong Tee - Design Booklet Year 3
P. 76
Collection Direction
Narrative Benchmark Target Audience
Name: Sarah
Age: 35
Occupation:
Marketing Director
Personality: Sarah is a driven and organized
professional who takes pride in her work. She is
known for her attention to detail and her ability
The main emotion wanted to trigger for creating a to manage multiple projects at once. Outside of
set or collection of desk accessories is the sense work.
of accomplishment, the emotion is stronger when
it is earned, which a perfect ideas as a corporate Interests: Sarah is passionate about design and
gift to show appreciation to hardworking aesthetics, and enjoys incorporating beautiful
employees. and functional items into her workspace. She
enjoys collecting desk accessories such as
Other than that, collections can prevent mis- high-end pens, leather desk pads, and unique
match aesthetic appeal, when done right, it will paperweights, and takes pride in curating a
create a cohesive and harmonious look, and make stylish and efficient workspace.
the desk look organized and stylish.
Overall, Sarah is a stylish and driven professional
Overall, owning a collection, particularly a who values organization and aesthetics in her
complete set of desk accessories, can create a workspace. Her collection of desk accessories
range of emotions and effects on the owner, from reflects her passion for design and her
pride and satisfaction to nostalgia and financial commitment to creating a workspace that is both
security. beautiful and functional.
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