Page 78 - Kim Hong Tee - Design Booklet Year 3
P. 78
Wine Case Direction
Narrative Benchmark Target Audience
Name: David
Age: 45
Occupation:
Executive Manager
Personality: David is a successful and driven
businessman who takes pride in his work and his
accomplishments. He is known for his confidence
As leather symbolize power and protection, and and his ability to lead, and is highly respected in
wine symbolize sophistication and status, they his industry.
complement each other very well. The narrative
of proposing a wine case made of leather ties Interests: David is a passionate wine enthusiast
closely with the upper-class society collecting who enjoys collecting rare and valuable wines
and drinking rare, expensive wines is often seen from around the world. He takes pride in his
as a way to demonstrate wealth and social collection and enjoys sharing his knowledge and
status. expertise with others. He also enjoys hosting
dinner parties and social events, and serve his
I am considering a semi portable wine set guests the finest wines from his collection.
that can be brought to offices or small social
gatherings like a picnic basket but for rich Overall, David is a successful and sophisticated
peoples, Other than that, gifting this kind of gift businessman who values quality and refinement
may seem like being the start of becoming a part in all aspects of his life. His wine collection
with the upper class society. reflects his passion for wine and his commitment
to serving his guests the finest vintages from
around the world.
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