Page 80 - Kim Hong Tee - Design Booklet Year 3
P. 80
Sports Direction
Narrative Benchmark Target Audience
Name: Maya
Age: 28
Occupation:
Wellness Guru
Personality: Maya is a free-spirited and
adventurous woman who is passionate about
yoga and wellness. She is known for her positive
energy and her ability to connect with others.
Leather and yoga is an unlikely pairing but i Outside of work.
believe there is a market for it. my first idea was
yoga mat made of leather, which after some data Interests: Maya is a dedicated yogi who takes
collection, it is very niche and not as practical her practice seriously. She enjoys exploring
as the usual rubber, moreover there are alot new styles of yoga and experimenting with
competition who have perfected yoga mats. different techniques, and is always looking for
ways to deepen her practice. She also values
Imagine practicing on a rich leather mat that sustainability and ethical production, and prefers
molds to your body and provides a unique and to invest in products that are eco-friendly and
stylish foundation for your practice. A leather socially responsible.
yoga mat can also age beautifully, developing a
patina and character over time that reflects the Overall, Maya is a passionate and adventurous
journey of your practice. woman who values sustainability and natural
materials in her practice. Her leather yoga
Instead I will be focusing on straps and bags mat reflects her commitment to quality and
for holding yoga mats it as a start into the yoga craftsmanship, and her appreciation for unique
industry for Crave On. and handmade items.
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