Page 82 - Kim Hong Tee - Design Booklet Year 3

Pen & Ancillaries The narrative surrounding the chosen

concept is not only to reminisce the Carve
On brand but also to modernise it, leaving a
This theme is to design & prototype a sense of legacy and principles that connects
bespoke pen-writing product to compliment the user to not only their work but their

or extend the Carve On range. My team mate future and later generations.
Tapi is in charge of this theme, but we still
help and share ideas among group.

There are 3 initial concept, the streamline pen
the leather pen and the lipstick pen. At the end

we have chosen the streamline pen on the left,
where Carve On had chose to move forward with

it for the uniqueness of the logo reveal.

79