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e
                                    ature R
                                    Liter
                                   sis
                                   w & Analy
                                   vie








                                    vir
                                                                                                                            al Beha
                                    Economic and En
                                                                                                                            Social Impact and Cultur
                                    onmental Consequences
                                                                  vior


                                    F  o enormous economic eff                                                              Despit  e, f  s quit e
                                                                                                                               ect
                                       ect
                                    ood wastage leads t
                                                                                                                              ood insecurity aff
                                                                                                                             he abundance of f
                                                                                                                             e t
                                                                                                                             ood wast
                                       s. Irish
                                                                                                                                hat par
                                        e in t
                                       or
                                                                                                                              t
                                                                                                                              s t
                                                                                                                              epor
                                                                                                                              eland. The Journal (2023) r
                                                                                                                               ent
                                        ood in a
                                        he range of €7
                                    households wast h of f t 00 w                                                           a f ew households in Ir  s
                                                                                                                               or t
                                                                                                                                 heir childr
                                                                                                                                 e of t
                                                                                                                            v
                                    , meaning income lost plus gr y e                                                       ha  he sak
                                                                                                                            e, at times, skipped meals f
                                                                                                                                 en eating.
                                      ocer
                                      xpenses
                                    calendar y
                                    ear
                                                                                                                            he same time, homes and businesses oft
                                     A, 2020). Farmers lose mone
                                    eased (EP  cess of                                                                      t t A  ood wast o  e t
                                    incr
                                                                                                                                   w f
                                       x
                                                                                                                                   en allo
                                       y if an e
                                        he mark
                                        et
                                      he instability in t
                                      o t
                                                                                                                             her
                                                                                                                               or r
                                                                                                                             xist no channels f
                                                                                                                             e e
                                    pr oduct goes unsold due t  s.                                                          occur because t  edistribution or because
                                        y pr
                                                                                                                                    eel awkwar
                                                                                                                                    d about giving it
                                    Such losses ma                                                                          hose in possession of surplus f ood f
                                                                                                                            t
                                       ompt discouragement of sustainable
                                                                                                                            y
                                    practices at t  ce.

                                                                   .


 awa
                                     e sour
                                     he ultimat
                                    ation: v        I r  e brings about hea
                                    Obser
                                                   ood wast
                                                     vy
                                                   ed t
                                                   hat f
                                                   ealiz
                                                                                                                            ood t
                                                                                                                            hr
                                                                                                                            el, getting f
                                                                                                                            v
                                                                                                                            On a cultural le
                                                                                                                              y of
                                                                                                                              y wa
                                    economic losses t o bot h households and t he businesses. The                           ough unusual channels b
                                     ving cost
                                    oppor tunity of sa s wit h some solutions t hat will help                               ood banks or community fridges has t he stigma attached t o it.
                                                                                                                            f
                                         heir e
                                         cess f
                                    people and businesses t edir o r ect t x  ood inst ead                                  Some consider it a mark of missing independence (The Irish Times,
                                                                                                                               ound r
                                                                                                                               v
                                    of discar  .

                                                                          2023). Hence, design solutions ought t o r e
                                     ding it is just clear
                                                                                                                               e ar
                                                                                                                               olv
                                                                                                                               eframing
                                                                                                                             x
                                                                                                                             cess f
                                                                                                                            t he sharing of e  ood and aim at using language and imager y
                                                                                                                            t
                                     cess f
                                     x
                                                                                                                               .



                                     e, when e
                                                                                                                            esilience and pride as opposed t
                                    onmental perspectiv  ood is                                                             hat pr  o charity
                                    vir
                                    om an en
                                    r
                                                                                                                            e community r
                                                                                                                            omot
                                    F
                                     hane is emitt
                                    dumped in landfills, met  ed; it is a gr eenhouse
                                    gas wit
                                     y it
                                     h a v
                                     y harmful eff
                                     er
                                     er
                                     or e
                                     v
                                     em
                                     ect. In addition, f
                                       ces: wat
                                                                                                                             e r
                                                                                                                             ds hospitality as being gener
                                                                                                                             egar
                                     e lost embedded r
                                     ed ar
                                        , land,
                                         , ener
                                         er
                                    wast  esour gy                                                                          Irish cultur  ous and abundant, so
                                                                                                                            f
                                    . P e-gr he oliv                                                                        ood is gener ously off er ed in home and public celebrations
                                    erhaps t
                                    and human labor
                                     een design should
                                      ould inf
                                      hat w
                                      em or app t
                                                                                                                                   er
                                                                                                                                   , when f
                                    come up wit h a f eedback syst                                                          especially on f  als lik  ood wastage
                                                                                                                               e Christmas or East
                                      orm
                                                                                                                             estiv
                                                                                                                             x
                                      he f
                                                                                                                             A (2020). Such e
                                                                                                                             cesses
                                    users of t he en ed,                                                                    goes up b
                                                                                                                             o t
                                      he
                                      y wast
                                                                                                                             y about 25%, accor
                                      ood t
                                      ootprint of t
                                                                                                                             he EP
                                                                                                                             ding t
                                      vir
                                      onmental f
                                                                                                                            eparation coupled wit
                                    war
                                    ly nudging t
                                    gent
                                    d sustainable beha
                                    o  hr                                                                                   -style ser ving usually r
                                                                                                                               esult
                                                                                                                            et
                                                                                                                            ood pr
                                                                                                                            in f
                                                                                                                            h buff
                                      vior t
                                      ough
                                    hem t
                                    awar
                                      er
                                                                                                                             ood. 

                                      v
                                                                                                                            her lar
                                      ention. 


                                    eness int                                                                               in anot ge quantity of unconsumed f
                                                    I ha
                                                   ood wast
                                                   hat f
                                                     e
                                    Obser
                                    ation: v       e noticed t v e has mor
                                    ect onmental eff vir harmful en ould be ideal if users got
                                    s. It w
                                                                                                                               -
                                                                                                                               er
                                                                                                                            Off ers in r etail such as "buy one get one fr
                                                                                                                               v
                                                                                                                               e o
                                                                                                                               omot
                                                                                                                               ee" pr
                                    eedback concerning t
                                    eal time,  onmental impact in r vir he en
                                    f
                                                                                                                                  er
                                                                                                                                  y social
                                                                                                                            pur chasing. Visual standar  ost
                                                                                                                                  ed b
                                                                                                                                 v
                                                                                                                               ds, t
                                                                                                                                 e been f
                                                                                                                                 hat ha
                                    y st eering t o mor hem t e sustainable endea
                                    eb
                                    her
                                       ors.
                                       v
                                    t
                                                                                                                            media cultur
                                                                                                                              o discar
                                                                                                                            xperienced consumers t  hing  yt d an
                                                                                                                            e, compel ine
                                                                                                                            f
                                                                                                                            ect, including f
                                                                                                                            t
                                                                                                                            ein lies t
                                                                                                                            he ential f he pot or
                                                                                                                            y deem imper
                                                                                                                            ood. Her
                                                                                                                            designing int  he cultur hat turn t e ar ound t o
                                                                                                                             er
                                                                                                                             v
                                                                                                                             entions or apps t
                                                                                                                              ead on cr
                                                                                                                              e uses of what is
                                                                                                                              eativ
                                                                                                                            ection and f ocus inst
                                                                                                                            embrace imper
                                                                                                                            f
                                                                                                                            eady at hand. alr
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