Page 15 - Process_Book_Akanksha_Jadhav

sis
e Analy
Competitiv

Concept
Platform
The cor e idea of
o The technology used t endors connecting v
' s facilitate the app o with consumers t
. functionality r educe food waste.

T
E
ducation &
et
T
ools ar get Mark
ces esour The r The specific
o enhance
pr o aphic demogr
vided t
o Go helps connect oo Good T
T
user understanding inter ested in sa
ving
and engagement. y and r mone
educing
hr
ough a
businesses and users t
food waste.
mobile app t
ood at o sell surplus f
o
a discount. Their aim is t
v
ood wast
e b
e
pr
y collecting ent f
epar
ood and ed f
unsold pr
s,
estaurant
om r
s fr
pr
oduct
es, and ot
her f
let
ood out
caf
s.
y Off
e
erings
K
alue
The unique v
oposition of surprise pr
bags filled with
discounted food.