Page 11 - Process_Book_Akanksha_Jadhav
P. 11

Introduction







                               ork f
                               oject. Thus, a wide range of met
                               or t
                               hods w
                                d gr
                                ormed a standar
                               he pr
                                The r
                               s. Desk
                               ed t
                               y
                               o mine major insight er oundw
                               e emplo
                                ch f
                                esear
                                ed t
                                ood wast
                                ends on f
                                o look t
                                ch was conduct
                                esear
                                hr
                                ough solutions and tr
                                r
                                e. Inf
                               e int
                               ormant
                               ed. This
                               y
                               ed, and obser
                               er
                               v
                               v
                               view
                               ed, sur
                               s w
                               er
                               e
                                ehend and analyz
                                o compr
                                s.

                                ood wast was done t
                                viors and pain-point
                                e f
                                e beha


                                                                                                                                                                        e Analysis &
                                        Met
                                                                                                      hesis
                                        hodology

                                                    Analysis and Synt                                                 Competitiv
                                                                                                      Summar
                                                                                                      y

                                                               Benchmarking


                                        hods appr oach using bot A mix
                                        h
                                        ed-met
                                        qualitativ
                                        ch  esear e r e and quantitativ
                                                                                                      Analysis of t ed,  he data was conduct                            e analysis  I under t
                                                                                                                                                                        ook competitiv
                                        ed. The desk r was opt he  ch built t esear
                                                                                                      synt
                                                                                                      hesizing t
                                                                                                      hat  hem int                                                      e  ood wast aiming at assessing f
                                                                                                      o k
                                                                                                      y insight
                                                                                                      e
                                                                                                      s t
                                        ound, wher cont e
                                        gr
                                        eas t
                                        xtual back
                                        he
                                                                                                                                                                        e.
                                                                                                      s, and  e user needs, pain point elucidat                         her
                                                                                                                                                                        ools and solutions out t
                                                                                                                                                                        t
                                        ocused dir
                                        ch f
                                        primar
                                        ly on  ect y r
                                        esear
                                                                                                      ent solutions. This enabled  gaps in curr                         hem against what  Comparing t
                                        viors, emotional
                                        t he users' beha
                                                                                                                                                                        e
                                                                                                      t hat  he definition of user personas t                           s k
                                                                                                                                                                        e highlight
                                                                                                                                                                        users actually r
                                                                                                                                                                        y
                                                                                                                                                                        equir
                                        elat
                                        o  ed t r eactions, and pr oblems r
                                                                                                      ance f
                                                                                                      xt phases and
                                                                                                      he ne                                                             or enhancement and design  eas f ar
                                                                                                      or t
                                                                                                      v
                                                                                                      e r
                                                                                                      v
                                                                                                      ele
                                                                                                      ha
                                        e.
 ood wast f
                                                                                                                                                                        oppor
                                                                                                      ement. oblem stat giv                                             tunities in t he solution, hence
                                                                                                      e a crisp pr
                                                                                                                                                                        putting t he user first.
   6   7   8   9   10   11   12   13   14   15   16