Page 25 - Process book Amy Fitzpatrick

Define

Expereince Map

Expereince map based on findings from v
interviews and survey.

Touch Points Expereince Emotion

Accomodation Felt overall is was decent, check in was quick
and hotel was clean.

Navigation They felt using navigation signage to be
frustrating and relied on google maps which
had some inaccuracies

Transport Had to wait for transport after it was late to
then find all bus seats were full

Dining Service was great, enjoyed meal and expereince

Tour guide Felt that it was over priced and had

difficulties understanding their english