Page 22 - Process book Amy Fitzpatrick

Define

Designing the Approach

Survey Observations

In order to gather quantitative data an online survey was These observations/ reflections were produced from the

conducted to find key themes and patterns. A total of 30 researchers use of public transport such as buses and

responses were gathered, this helped with trains in Ireland. The AEIOU of design thinking was

understanding what design opportunities and designed by Mark Baskinger and Bruce Hanington. Its

deficiencies in the tourism sector by finding answers to purpose is a framework intended to help designers think

the research question. through scenarios and problems in a variety or range of

perspectives. Along with structuring their observations.

Aims:

To gage their opionion on multiple aspects of the tourism

industry such as Aims:

• Food • To identify occuring themes

• Tranport • To uncover pain points

• Activities • Looking to see if certain places were considereing

• Booking accessibility

• Hotels • To note of any language barriers

• Customer service • To note of advertising for tourism sector

• Navigation