Page 21 - Process book Amy Fitzpatrick
        P. 21
     Interviews
             Define                                                                                                Three interviews were conducted there was three different
             Designing the Approach                                                                                categories of people interviews to ensure a variety of
                                                                                                                   viewpoints and opinions. Tourists coming from abroad have a
                                                                                                                   unique and fresh perspective on Ireland tourism sector as
                                                                                                                   they are experiencing it first-hand. For this reason their it was
            In order to further research on the touroism                                                           integral for my research project that I conduct a thorough
            sector and people opionions field research                                                             interview with a tourist. Secondly I conducted and interview
            was conducted the different data collection                                                            with a local to understand how they felt about the Irish tourism
            methods used are:                                                                                      industry and way it could be improved. I wanted an opinion
            • Informal interviews                                                                                  from someone that has frequent experience with the sector.
            • Survey                                                                                               Lastly I interviewed someone that has had experience working
            • Observations                                                                                         in the tourism sector and has an interest on improving it in the
                                                                                                                   future.
                                                                        Type of                                  Location of
                                                                        participant                              interview                                Rationale
                                                                                                         In person                             To uncover a tourists first
                                                                                Touris                                                         impression and opinions.
                                                                       Tourist
                                                                                                         In person                             To better understand the
                                                                                                                                               tourism sector from a
                                                                       Local                                                                   locals standpoint.
                                                                                                         Online                                To gain insight on what
                                                                                                                                               they think could be
                                                                       Worked in                                                               improved upon.
                                                                       tourism sector





