Page 2 - Xinyi_Guo_Process_Book
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CONTENTS
CHAPTER ONE CHAPTER FOUR CHAPTER SIX
INTRODUCTION IDEATION FINAL ARTIFACT
Background Mind Map Branding Overview
Aim & Objective Assumptions Our Manifesto
Research Questions Opposite Thinking Core Values
Crazy 8‘s SWOT Analysis
CHAPTER TWO Idea 1 Primary & Secondary Colors
Idea 1 User Points Typography
RESEARCH Idea 2 Icon
Idea 2 User Points Illustration
Research Methodology
Idea 3 High Fidelity Prototype
Literature Review
Idea 3 User Points
Competitive Analysis
Hypothesis
Target Audience CHAPTER SEVEN
Research Summary
CHAPTER FIVE REFLECTION
PROTOTYPING Reflection Summary
CHAPTER THREE Limitations
Low Fidelity Prototyping References
DEFINITION Low Fidelity Icon
Branding Inspiration
Problem Statement
Low Fidelity Logo
Designing The Approach
Low Fidelity User Feedback
Data Collection
Mid Fidelity Prototyping
Data Analysis
Mid Fidelity User Feedback
Synthesis & Key Findings
Conclusion
Personas
Stakeholder Map
