Page 24 - Eve McCabe

BRAND ESSENCE

CURRENT BRAND ASSOCIATIONS

FACTS & SYMBOLS

WHAT IT DOES FOR ME? WHAT IS IT?

Keeps my home neat Neat Quick Rechargable
Quick tidying Convienient Quick reliable vacuum

Convient to use Reliable Easy to use

Tidys unwanted mess Ergonomic Convient

Collects mess Efficent Refreshing
Fulfilling Hand Held Easy

Tailored and ergonomic Portable Refresh

RATIONAL Reliable Portable

Avalable

HOW IT MAKES ME LOOK?
HOW IT MAKES ME FEEL? Stylish

EMOTIONAL Efficent Designed

Technology Savy Efficient
Refreshed Tidy and neat

Clean, Neat Confident

Satisfied Asperational
Quickly rewarded Energetic Smart

Confident Motivated Motivated

Reasured Reasured Smart Driven
Creative Responsible Designed

Flexible Confident

Responsible
Innovative
PERSONALITY