Page 25 - Eve McCabe

BRAND NAME

NAME UPDATE PROCESS

SHORTLISTED NAMES

Neat Neat Sweep Clean Sweep Clean sweap
Convienient Pro Sweep - Pro Vac - Pro Clean - Pro Room Easy Clean Descriptive names for

Reliable V Practical Refresher the tidying action the

Ergonomic Practical Handheld vacuum gives. All give a
Efficent Usable - Useful - Viable Vac - Via Vac very fast pace idea, to
go along with the

efficiency of the brand

essence.

Easy Ease - Easy Clean Via Vac Neologism words that
Refresh Fresh Room - Fresher - Refresher Flexi are loosly based on

Portable Easy Grab V Practical word in the brand

Avalable On Hand Handy Vac V Create essence.

Wonder Room All give ode to the cur-

Control Room rent name ‘Aroma-

Reasured V Create - V Room Smart Room Room’. I like that room

Creative Create Great - Designer rhymes with vacuum, it
Flexible Flexible - Flexi is nice to say. The idea

Responsible these names give is

Innovative Wonder Vac - Wonder Room - Magic Vac that the product is an
element of the room. It

means to be there and

is making the describing

Energetic Force Power - Vigor - Vigor Vac word a feature.

Motivated Control Room Smart Room Vacuum is the final

Smart Smart Room - Smart Room Vacoom - Smart Ruum Vacuum choice. ‘Smart’ showing the products
Designed Tailored - For You - Vacuum For Youu designed, ergonomic and efficient

Confident features.