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Emma Carter, 32

Emma recently gave birth to her first baby and is adjusting to life as a new
mum. She’s feeling physically well but emotionally overwhelmed by the

transition. She moved to this rural community a couple of years ago with her
partner but hasn’t built a strong social network yet.

Challenges Goals & Needs

• Struggling to find local baby • Wants to meet other mums in
groups or mum meetups a similar stage of life
Married
• Search results only show • Hopes to find informal,

activities that are too far friendly, and accessible social
One child
away, expensive, or activities

inconvenient. • Needs practical ways to
Rural village
• Feeling isolated and unsure integrate into the local

where to look for support community
• Craving connection with other • Prefers free or low-cost
First time mum new mums on maternity leave options that fit around her

baby’s routine

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