Page 30 - Process_Book_Cheryl_Brewster
P. 30
3. Exploration - Ideation
Ideation Online exploration
After gaining insights from the survey, interviews and observational Passive online exploration was a solo exercise to understand the
research, it became clear that becoming a parent results in a loss market and how people are currently connecting and what avenues
of identity, connections and time. Parents need to be given the they use when experiencing loneliness or isolation. This was done
opportunity to connect with others outside of rigid time tabled through several online searches, looking at online forums such
activities and groups. They need a space that is safe and without as Reddit, published articles directed at loneliness and looking at
judgment, and they need to trust those in their support network. The competitors in the market. The researcher identified several platforms
next challenge was to translate these findings into a potential solution. and applications that we’re aimed at connecting people.
Through the ideation phase both creative brainstorming and user
focused validation would be used. Each service was downloaded and explored thoroughly, the researcher
outlined their experiences of the platform to create a pro’s and con’s
Online exploration list. Understanding the areas in which these digital services did well
and where they fell down was crucial to the next steps of ideation, it
Mind Mapping & Brainstorming was important that the solution for this project did not face similar
issues.
Workshops
26
