Page 31 - Process_Book_Cheryl_Brewster

Brand/App Pros Cons

• Created for mothers • Targeted to women

• Strong community elements • Focussed on online, no in

• Intutitve UI person features.

• Well known • Broad audience

• Established activity/event • Have to start a group to

platform for all interests organise an activit.

• Huge user base • Privacy concerns

• Itʼs familar • Content can be disorganised.
• Easy to join groups • Limited group features.

• Strong brand awareness from • Similar set up to dating app,

dating apps swipe (based on looks)

• User friendly UI • Broad event planning features.

• Focussed on genuine • Lacks activity or event features.

connections.

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