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3. Exploration - Ideation









                                        Idea one






                                1       Activity finding &                                                                                                                     Parents feel lonely


                                                                                                                                                                               and are unsure
                                        Informational app
                                                                                                                                                                               where to find

                                                                                                                                                                               information.
                                         Primary user goals:




                                         • Find suitable activities
                                                                                                                                                                                Parents need
                                         • Connect with peers
                                                                                                                                                                                direction to take
                                         • Gain confidence.

                                                                                                                                                                                the first steps to
                                         • Find information around parenting & milestones
                                                                                                                                                                                connect.


                                         Key Functions & Features


                                                                                                                                                                                Parents need
                                         • Activities with search and filter options.

                                                                                                                                                                                direction to take
                                         • Calendar & sharing
                                                                                                                                                                                the first steps to
                                         • Parenting advice
                                                                                                                                                                                connect
                                         • Development stages






















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