Page 32 - Process_Book_Cheryl_Brewster
P. 32
3. Exploration - Ideation
Mind mapping
With a better understanding of the market and competitors. The conflicting schedules, limited resources, along with parents need for
ideation phase for this solution began with mind mapping. The a deeper connection and peer support. The mind mapping process
researcher mapped out all the key findings and parents needs encouraged rapid ideation by organising the research findings as well
from the data collected during the understand phase, this helped as the researchers understanding of the topic.
visualise the common pain points the parents faced such as
28
