Page 20 - Process_Book_Cheryl_Brewster
        P. 20
     2. Understanding - Research
                 Key themes and insights
                                                                                                                                                                              38   %                                  49   %
                                                                         54        %
                                                                        are living
                                                                        in Ireland                                                                         Are
                                                                                                                                                    9/10   married                 Town/Village         City/Suburb
                                                51      %                                                                                                                                               Rural          13 %
                                                 are                    2-4 years old                                        90        %                               Majority of
                                                                                                                                                                       respondents
                                                                        Majority of respondents                            Identify as   49                      %
                                                over                                                                                                                   live in a city
                                                                        youngest child’s age                                  female                                   or suburb
                                                  35
                                              years
                                                 old                                                                                                             %    of parents believe it’s important
                                                                                                                                                     95               to connect with other parents
                                                                                                               80      %
                                               94        %                  65           %                 connected                                                           Barriers to connecting
                                                                                                           Do not feel
                                            of parents                                                        to their
                                                                           of parents
                        82        %             find it                   don’t meet                       community                     68       %               Unaware          Time         Nervous         Work
                                            difficult to                  or speak to                                                    attend
                      of parents                                               other                                                    activities
                                              find the                                                        49       %                 but only                        Ways parents are connecting
                       feel they                                         parents on a
                     need more               help they                       regular                      Have lived in                   20     %
                        support                 need                           basis                     their area less                 attend
                                                                                                          than 6 years                 frequently
                                                                                                                                                                 Online &        Family       Preschool &     Healthcare
                                                                                                                                                               Social Media     & Friends     Neighbours       Providers
                 16





