Page 18 - Process_Book_Cheryl_Brewster

2. Understanding - Research

Qualitative – Thematic Analysis

• Interviews were recorded, transcribed and coded using Miro

boards. Reoccurring insights and ideas were grouped into

themes such as transition to parenthood, support systems,

struggles with connecting and time constraints.

• Observation notes were similarly coded to compare to the

themes highlighted from the interviews and survey.

Understand Map & cluster Evidence based
& summarise for trends conclusions

Interview analysis

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