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4. Implementation - Branding & design









                                                                                                                                 “         Herdly is for anyone
                                   About Herdly




                                                                                                                                           with a little one.
                                   Herdly is community app created by parents

                                   for parents. It’s aimed at those who want real

                                   connection on their terms. Herdly makes it easy

                                   to find, or create activities that suit you and your
                                                                                                                                           Why
                                   schedule, it could be a trip out with the kids or

                                   a grown up night out. It’s for anyone with a little

                                   one.                                                                                                    Because parents shouldn’t have to do it alone.
                                                                                                                                           Everyone deserves a herd. Becoming a parent

                                                                                                                                           can be lonely, no one thrives in isolation so why

                                                                                                                                           do so many of us do it alone. In nature herds
                        “          Because parents                                                                                         protect their young together. Inspired by collective



                                                                                                                                           care, our aim is to help parents create genuine
                                   shouldn’t have                                                                                          connections based on shared interests and


                                                                                                                                           experiences, and to make the journey more joyful
                                   to do it alone.                                                                                         and full of hope.




                                   Everyone deserves



                                   a herd.




















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