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4. Implementation - Branding & design
Logo development
The logo development process involved brainstorming ideas,
and creating concepts in Adobe Illustrator, the designer Logo
wanted the logo to represent an elephant but with a level
of depth and connection. Many ideas were explored before
finalising the logo.
Her y
Stronger together Tagline
Glyph Typeface
Herdly Herdly Herdl
)FSEMZ Herdly Herdly
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