Page 58 - Process_Book_Cheryl_Brewster

4. Implementation - Branding & design

Her y

SWOT

• Purpose built for parents to connect. • Need mass adoption to deliver value.
Strengths • Efforts to balance online with offline. • Small start up with limited resources. Weakness

• MVP features are limited.
• Intutitive onboarding and app flow.

• Accessible, welcoming brand. • Early stage brand with no trust.

• Work from home/ hybrid increase. • Bigger ‘meetupʼ apps copying features.
Opportunities • Worldwide issue with limited solutions. • Privacy and security risks. Threats

• Saftey of members during offline activities.
• Partner with other organisations
focused on mental health
• Platform/development issues.

54