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Name & tagline options
Name Tagline Reason
Alternative names
Elo Hello that lasts Catchy play on Hello
and logo
Elefant Find your herd Playing on collective care
A list of names and taglines that were tested with Herdly Stronger together Sense of belonging
users. The top three where Elo, Elefant and Herdly,
Kinnect Where parents click Play on Family ‘Kin’ & connect
and the two taglines chosen were ‘Hello that
lasts’ and ‘Stronger together’. These three options
Dandi Connection in bloom Dandilion - growth & transformation
were explored and a logo was created for each.
Logo alternatives
Below are two examples and reasons they were Aldea Grow your village Hamlet/small village in Spanish
not used:
• I felt it lacked a story and came across generic
• Not focussed toward parents
A Hello that lasts
• This was close to becoming the logo, but it has
scalability issues
• Glyph couldn’t stand alone.
Stronger together
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