Page 11 - Ming Ho Choy (Milo)

Brand Board

Core Design Principles
Nostalgic but Modern:

Combines 70s/80s retro charm with present-day simplicity

Instant Experience: Approachability:
- Fast - Friendly

- Intuitive - Clear

Polaroid cameras use a simple, geometric form language

built around boxy shapes with soft, rounded edges. Their

design highlights clear front-facing surfaces that separate
the lens, flash, and film slot, making the camera easy to

understand at a glance.

Polaroid’s visual language is clean, bold, and

instantly recognisable, using simple layouts,

strong black-and-white contrasts, and bright
rainbow accents. Square and rectangular

shapes echo the instant-film format, while

minimal icons, clear graphics, and generous
negative space create an approachable, playful

aesthetic.