Page 10 - Ming Ho Choy (Milo)

Brand Board

Brand History:

- Founded in 1937 by Edwin Land
- Known for instant photography and accessible creativity

- Iconic 600 series cameras (including the 635CL)

- Strong visual identity built around simplicity and colour

Polaroid’s logo and graphics rely on a clean sans-serif wordmark often

paired with the signature rainbow stripe. The branding is applied

simply and boldly, typically placed on the camera’s front or near the
film slot, using high-contrast colours and straightforward iconography

to maintain clarity and recognisability.

Brand Essence

Brand Keywords: Brand Personality:
- Instant - Warm

- Playful - Friendly

- Nostalgic - Colourful

- Human-Centred - Expressive
- Creative - Simple

FF3B30 FF9500 FFCC00 34C759 007AFFAF52DE - Approachable - Emotionally engaging