Page 2 - LJMU Brand Guidelines 2018.indd

LJMU BRAND GUIDELINES

2018

LOGO

Whilst having undergone a brand evolution, we Logo position

have retained LJMU’s unique logo. However, to The logo should always be confidently positioned in the bottom left
ensure this sits seamlessly with a bolder and more corner on the front of every document, never on the back or inside
modern look and feel, it is important we now only cover of any printed material. The only exception to this is when the
logo is used digitally as the top left corner of a web page will always
use the outline version and never a version with a be the most visible position.
solid colour background. Keyline Logo - 281 blue

Protection zone
Naming
A protection zone should surround the logo so that no other
The full name ‘Liverpool John Moores University’ or abbreviated elements or text interfere with its hierarchy. This is equivalent to
‘LJMU’ are the only two name formats that should be used across the height of the logo as shown below. For A6 documents this
any documents or publications, both printed and digital.
protection zone will be 80% of the logo height due to space
limitations.
Logo artwork and size
The full keyline version of the logo is the only one that should be Keyline Logo - Mono (can also be white reversed
used. It must always include the keyline box surround and only be in on a colour background)
white, mono or 281 blue, depending on the background colour.

For legibility avoid complex pictures behind logo.

The only exception to the use of the logo is for online profiles such
as LinkedIn and Twitter where a smaller version without the text an
keyline box surround is suitable due to space constraints.

Block Logo - ONLY used on display stands
or as a supporter logo (web and print)

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