Page 5 - LJMU Brand Guidelines 2018.indd

LJMU BRAND GUIDELINES

2018

FONTS

Helvetica Neue LT Std Suite ■ Helvetica Neue LT Std 37 Thin Condensed

Helvetica Neue LT Std Suite is the preferred font across all platforms, ■ Helvetica Neue LT Std 47 Light Condensed
however if this font is not available it should be substituted with Arial.
■ Helvetica Neue LT Std 57 Condensed

Front Covers

The front cover strapline should be set in HELVETICA BOLD CONDENSED in a ■ Helvetica Neue LT Std 57 Condensed Oblique
single colour block. This should only include agreed undergraduate and
postgraduate straplines, the month of issue (if regular) or an impactful ■ Helvetica Neue LT Std 77 Bold Condensed
summary statement.
■ Helvetica Neue LT Std 35 Thin
Body Copy

Body copy should be set in 80% black. Bullet points should always be ■ Helvetica Neue LT Std 36 Thin Italic
vertical rectangle style. Round bullet points should not be used. Square
bullets are not available in Helvetica - use Arial for bullets only. ■ Helvetica Neue LT Std 25 Ultra Light

■ Helvetica Neue LT Std 45 Light

HELVETICA BOLD CONDENSED STRAPLINE ■ Helvetica Neue LT Std 46 Light Italic

■ Helvetica Neue LT Std 55 Roman

YOUR ■ Helvetica Neue LT Std 56 Italic

APPLICANT ■ Helvetica Neue LT Std 65 Medium

HANDBOOK

2018 ■ Helvetica Neue LT Std 75 Bold
■ Helvetica Neue LT Std 76 Bold Italic

■ Helvetica Neue LT Std 85 Heavy

■ Helvetica Neue LT Std Heavy Extended